We have a gift for you!
Customer
PostNL
Platform
PingVP
Customer
PostNL
Goal
Increase usage of the app
Solution
Smart Video
Platform
PingVP
THE BRIEF
The assignment to Ping Media: come up with a proposal on how we can fill the customer’s emotional bank account and how we can encourage the use of the app and digital tools.
OUR SOLUTION
Personalized video
Our proposal: a personalized, interactive video in which the customer is warmly greeted and receives a suitable offer. The course of the video is determined by how the customer has used the digital customer environment in the past year.
RESULTS
Positive feedback
The stats are impressive: The smart video has an open rate of 82% and 94% of viewers watch the video to the end. Additionally, Usabilla research from PostNL shows that 84% of respondents react positively to the campaign. 54% even give the highest satisfaction score.
TESTIMONIAL
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Ping is a strong example of what collaboration with an agency should be: customer-focused, flexible and knowledgeable, with short communication lines and proactive guidance that improves the project.
PostNL
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